12AM release new single “Nothing Into Something”

Rising artist 12AM has released another insatiable hit with his latest track “Nothing Into Something”, out now through Sony Music Entertainment Canada.

The pensive pop song accentuates 12AM’s smooth, effortless vocals as he delves into the complexities of a relationship, sharing a story around the pitfalls of love, miscommunication and learning to find success within. “Nothing Into Something” is another example of 12AM’s detailed songwriting and knack for creating melodic pop hooks layered over live instrument production.

“When I wrote ‘Nothing Into Something,’ my goal was to give listeners a sense of euphoria,” 12AM shares. He continues, “Everyone enters into difficult conversations with partners and loved ones, it’s how you come together to overcome obstacles that makes the difference.”

“Nothing Into Something” is 12AM’s latest release after a series of recent offerings including “Hollywood,” produced by Grammy-nominated producer John Feldmann (Blink-182, Avril Lavigne, Sueco), which inspired his return to Toronto after spending the last few years in Los Angeles.

Earlier this year, 12AM also released the single “Showgirls” featuring Tyla Yaweh and Pressa, which garnered over 3.1 million combined global streams and received praise from media like HotNewHipHop, Hollywood Life, Much Music and 6ixBuzz. , among others. .

Beginning his career in Toronto, Matthew Dubois – better known as 12AM – is an emerging rhythmic pop singer from the ever-expanding Canadian music scene. Making waves with his 2021 EP, After Midnight, the disc featured notable tracks “Voices” which had 7 million streams and “come over” which premiered on Travis Mills’ Apple Music 1 radio show, adding to 12 a.m. over 35 million global streams and counting.

Earning love from streaming platforms and radio, his releases have also landed numerous New Music playlist debuts in the US and Canada, including Spotify’s coveted New Music Friday as well as their Tear Drop Playlist and Post Malone’s Posty’s Playlist.

With more and more music on the horizon, the future looks incredibly bright and 12AM’s repertoire is just beginning. Prolific in his dexterity, 12AM constantly writes for other artists as well as for himself. He can frequently be seen working with Elijah Woods and Omer Fedi (Kid Laroi “Without You”, 24kGoldn & Iann Dior “Mood” and Lil Nas X “Montero”).

Touring awards include shows with Internet Money, Iann Dior, Jez Dior, 24kGoldn, Jutes, Trevor Daniel and Souly Had. Accustomed to media coverage and accolades from trend setters, praise poured in from key industry players such as Complex, Elevator Mag, idolator, Lyrical Lemonade and Noisey. A true musical genius blending melodic sounds and prolific storytelling, 12AM is the artist to keep on your radar in 2022.

Listen to the new single here:

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