Dior and Paris Saint-Germain announce 2-year partnership for Team Wardrobe
Paris Saint-Germain football club and luxury fashion brand Dior have just reached a new deal that will see the company design the team’s off-court wardrobe for the next two years.
Along with the deal’s announcement, a promotional video shows the team donning their bespoke suits and showing off other formal pieces that Dior will provide for them. Throughout the try-on, different team members also spoke about their different senses of style and how they think looking good also helps you feel good.
“The formal outfit combines a cashmere coat, jacket, shirt and pants, and a pair of timeless Dior black leather derbies,” Dior said of the formal outfits they made for the team. “The pieces are enhanced by other subtle details, reflecting the excellence of Dior know-how.
One of those minor details that several teammates pointed out when trying on things was the PSG logo subtly imprinted on different pieces. In addition to formal wear, Dior has also designed casual pieces that players like Neymar wear on the pitch in the video.
The first sketches of the wardrobe designed by Dior show the wide variety of wearable looks on and off the field. Casual pieces include a Harrington jacket, a knit sweater and a polo shirt with ‘Paris Saint-Germain’ also embroidered on it.
The news of the new collaboration between Dior and PSG comes just weeks after the club’s announcement of the acquisition of Lionel Messi, making them big favorites in the Champions League.
Watch PSG try on their custom Dior top.