Dior, Gucci and Paco Rabanne help The Fragrance Shop record Christmas sales
Sales of Miss Dior, Gucci Flora and Dior’s Paco Rabanne Phantom helped The Fragrance Shop achieve record Christmas sales in 2021.
The Manchester-based company saw its overall sales increase by 38% in the six weeks to January 1, 2022, compared to the same period in 2019.
The company added that its online performance helped boost its total sales.
READ MORE: The Fragrance Shop revenue plummets in past fiscal year
The figures come after the retailer announced plans to continue opening new stores despite the pandemic accelerating the transition to online.
However, he added that the change “presents challenges for the continued viability of some store locations”.
CEO Sanjay Vadera said: “Stores will always play an important role, providing complementary expertise and sensory experience to our online offering.
“But there is no doubt that our performance is fueled by the investments we have made in digital, as our customers choose how and when they shop with us on their terms.
“That’s why we’ve brought the in-store experience online. Along with our e-commerce website that allows customers to virtually ‘match’ their favorite scent and speak to one of our fragrance experts in real time, we’re also connecting with our customers in new and exciting ways.
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“Last year we launched our My TFS membership program, where subscribers enjoy benefits such as free delivery and exclusive discounts, and we are delighted with the progress.
“And our third quarter was a big milestone for us – in addition to being one of the first fragrance brands to partner with TikTok for live shopping, we launched TFS Live, our exclusive shopping channel. live, which is getting stronger and stronger.
“At the 18 shows we’ve held since September 2021, we’ve featured special guests ranging from brand experts to influencers and celebrities – with many more in the pipeline for 2022.
“This year will be a pivotal year for The Fragrance Shop – we look forward to new product launches, hosting new events, more TFS Live shows and moving into our brand new bespoke headquarters and distribution center. .”
The Fragrance Shop is set to move from its current headquarters in Acheson Way, Manchester, to a new central office and distribution center at Metro 190 in Trafford Park this summer.