Dior’s Unwavering Loyalty to Johnny Depp During the Crisis Rewards Herculean Profits in Return
We all know that the savage libel lawsuit between Johnny Depp and his ex-wife Amber Heard is nearing a conclusion and following the case, his career and public image have taken quite a hit in recent years.
Also read: No matter how many Jack Sparrow petitions, Johnny Depp should never go back to pirates
However, many crazy fans gathered outside the courts to show their love and support, and not all brands gave up on this actor! Even though brands and production companies have removed him from many projects, including movie franchises like Fantastic Beasts and Pirates of the Caribbean, there are still companies that aren’t backing down from him.
Dior stuck with Johnny Depp when others knocked him down
All the love goes to Dior, who’s been supporting it all this time. From the first look, everything is classic, Johnny Depp’s “Sauvage” perfume is doing incredibly well. It already sells millions of dollars worth of fragrances every day, you can tell.
John Pompliano shared a tweet showing just how huge this collaboration still is.
Although most labels drop Johnny Depp, @Dior decided to stay with him.
They sell a bottle of her ‘Sauvage’ perfume every 3 seconds. At $160 a bottle, that’s over $4.5 million in daily sales 🤯 pic.twitter.com/CWzPMUlDpW
— John Pompliano (@JohnPompliano) May 24, 2022
John Pompliano confirmed in the tweet that a bottle of Sauvage is purchased every three seconds! totaling over $4.5 million in daily sales. Yes, you read that right, per day!
Marie Claire also shared that not only is this the case, but it also made Sauvage the best-selling fragrance of 2021, among fragrances for both genders. The fact that Depp is still the face of Dior makes it even more surprising! Recall Back, In 2020, Depp lost a libel case against The Sun after they labeled him a “wife beater”. This is the reason why brands and companies have abandoned it. But Dior, which showed Johnny Depp as the face of Sauvage in 2015, didn’t follow suit. However, the company received numerous objections regarding advertisements using Depp, Dior did not back down and kept Depp. Well, to be honest, it was quite a bold and controversial move. In an interview with The Guardian, PR agent Mike Bokowski said:
“I think it would be a good idea for Dior to sever ties with Depp. Everything can be stopped with the push of a button if they really want to.
“A brand like Dior doesn’t just look at this territory,” he said. “The attitude in the UK will be very different from that in Eastern Europe, for example.”
Considerable or not, you still can’t deny that Dior is keeping Depp as the face of Sauvage. This movement is always breathtaking!
Related: Johnny Depp Says Hollywood Boycotts Him!