Gucci, Dolce & Gabbana, Indochino and more
Luxury brands have taken over from the NBA Draft.
The 2022 NBA Draft kicked off Thursday at Barclays Center in New York with the Orlando Magic selecting Duke’s Paolo Banchero at number one. And if the top pick set the tone for a historic night of basketball, the outfits did the same for menswear.
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This year, Neiman Marcus, Indochino and image director Kesha McLeod outfitted most recruits with suits, diamond accessories and watches. Ahead of the event, NBA sponsor Hennessy teamed up with Louis Vuitton fine jewelry designer Lorenz Bäumer on a magnum decanter for the league’s 75th anniversary, and offered a one-of-a-kind version in his kind to DJ Khaled. Philips also hosted an activation and Moose Knuckles hosted a dinner party to celebrate the recruits ahead of their big day.
The rookies got bold and bright this year, starting with Banchero, who wore a Dolce & Gabbana double-breasted purple suit with rhinestones, a “P5” diamond chain and a Richard Mille watch. He said in an interview that he wore purple to honor his parents who went to the University of Washington.
Image director McLeod has dressed Benn Mathurin, Jalen Williams, Kendall Brown and EJ Liddell in brands like Gucci, Dolce & Gabbana and Hublot, among others. The recruits arrived with Rimowa suitcases and received gift boxes with products from brands such as H&M, MCM, Moose Knuckles, Billionaire Boys Club, Filson, Spalding, Stance, Monfrere, Avirex, Raftis by Ari, Thursday Boot, Top Tier, ATM, Blue Scarpa, Falconeri, James Cosmetics and Venn Skincare.
McLeod dressed Mathurin in a red floral Dolce & Gabbana suit, Hublot watch, and jewelry provided by Eric Mavani, known as Eric Da Jeweler; Williams in Gucci, Hublot and Eric Da Jewelry, and Kendall Brown in Gucci shoes with a Kilburne and Finch suit. His watch was provided by Jason of Beverly Hills.
Indochino selected six rookies for the evening, including Keegan Murray, Mark Williams, Nikola Jovic, Ousmane Dieng, Jeremy Sochan and Blake Wesley. Murray wore a charcoal herringbone suit, Williams replaced his alma mater Duke in a bold bird’s-eye deep blue suit, Jovic sported a glen-checked midnight blue suit, Dieng who was drafted by the New York Knicks and immediately traded at the Oklahoma City Thunder wore a solid red suit, Sochan went bright in a bird’s-eye lilac, and Wesley was drafted in a classic black suit.
These six rookies join a long list of players who have been styled by Indochino, including Chris Paul, brand ambassador RJ Barrett and his Knicks teammates Obi Toppin and Immanuel Quickley, and new NBA champions Jordan Poole and James Wiseman of the Goldens. State Warriors.
“It’s a privilege to be able to dress these players and expand Indochino’s presence,” said Indochino general manager Drew Green. “Being able to dress many of this year’s NBA Draft picks is a privilege for our brand and gives us the opportunity to inspire basketball fans to create their own custom apparel.”
Neiman Marcus, as part of their Concrete Runway campaign, dressed number two pick Chet Holmgren and AJ Griffin for their Draft Day, Draft Night and signature-day looks. Neiman Marcus Beverly Hills style advisor Roman Tioseco dressed Holmgren in a full Ermenegildo Zegna outfit and Griffin in a Giorgio Armani tuxedo and Emporio Armani tuxedo pants, Tom Ford tuxedo shirt, an Eton velvet bow tie and Christian Louboutin velvet loafers.
“This is our second year of styling for the draft,” said Bruce Pask, director of menswear for Neiman Marcus and Bergdorf Goodman. “We believe many of our customers look to athletes for style inspiration, and they trust Neiman Marcus as the premier destination for luxury menswear.”
Pask added that the draft is important in marking the beginning of athletes’ professional careers and their personal brands. “College athletes have [an over] 400% higher engagement rate than the average industry influencer benchmark,” he said. “We connect with new customers in a meaningful way while engaging in culturally relevant conversation. As part of Neiman Marcus’ first “Concrete Runway” campaign, we hope this will be a platform to explore partnerships with athletes beyond the draft in the future.
“It was great teaming up with Neiman Marcus for my night draft,” Holmgren said. “They had an incredible selection of options, and I couldn’t be more excited about what we found and how it was tailor-made in the style that I really love. I’m going to work hard all season to give my best on the court, and off the court, style-wise, I feel like I’ve gotten off to a good start.
Stars of the night include Tari Eason’s emerald green evening jacket and diamond accessories, Dyson Daniels wore a silver suit, Jalen Duren and Johnny Davis wore burgundy ensembles, Jabari Smith lined his suit jacket with his memories of playing at Auburn University and Shaedon Sharpe wore a jacket with his all-over pattern logo.
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