The story of Lady Diana’s favorite iconic handbag, Lady Dior

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The fascinating story of why the iconic design of the house became the “Lady Dior”.

Today, the Lady Dior handbag is best known as one of Dior’s icons. The story behind the bag – especially its name – is arguably no less fascinating than the bag itself. In short, the Lady Dior handbag is symbolically linked to the story of Lady Diana, Princess of Wales.

*** Local caption *** PRINCESSE DIANA / 255558h / 0601031620

In September 1995, while attending the opening of the Paul Cézanne retrospective at the Grand Palais in Paris, the First Lady of France offered Lady Diana a brand new Dior bag – then called the Chouchou – a creation that had not yet been launched. Then, in November of the same year, the princess was on an official trip to Argentina. As she got off the plane in Buenos Aires, she appeared carrying the bag she had received as a gift a few weeks earlier – a scene immortalized in a photograph that has toured the world.

ARGENTINA: BUENOS AIRES-PRINCESS DIANA “CHERRUAULT PHOTOGRAPHE” ARGENTINA “BUENOS AIRES” “DIANA GB ACCOMPANIES” “DIGITAL IMAGE” HOSPITAL HOSPITAL CHILD VISIT

The accessory has become one of Lady Di’s must-haves, and she has worn it on all her outings. She also wanted a navy blue version to match her eye color. Thank you to this exceptional godmother who loved her modern and elegant curves – and simply “because she suited [her] well, ”in her own words – this object of desire has been officially renamed Lady Dior. The legendary status of the iconic bag, with an extraordinary destiny, was sealed.

Finally, Lady Dior’s extraordinary know-how is also to be discovered (or rediscovered):

Heroes and Featured Images: Courtesy of Getty

This story first appeared in Prestige magazine.



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