Today in Good Campaign Casting: Tom Holland for Prada

Prada is doing really well with its Spring 2022 campaign casting.

Days after unveiling Hunter Schafer as the face of its womenswear for the season, Prada began rolling out its Spring 2022 menswear ad, featuring the incredibly charming and charismatic Tom Holland. And what a delightful surprise it was to see our favorite Neighborhood Spider-Man in our inboxes, topping his first major fashion campaign. (And for Prada!!!)

Holland carries the collection designed by Raf Simons and Miuccia Prada through four diptychs photographed by David Sims and directed by Ferdinando Verderi. The idea was to portray the actor as himself, “recontextualizing a world-renowned figure for his action hero roles” as “an embodiment of today’s Prada man – a rich inner life informing his external projection of himself”, according to a Liberation press.

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Holland is captured interacting with clothing: putting on a red leather jacket, taking off a navy knit sweater, adjusting the sleeve of a white button-up shirt. The end product “cement[s] painstaking actions and reactions, close and sweet moments – the relationship between clothing and body, the gestures of dressing and undressing alive,” according to the statement. “He performs on camera, with intention – but it is a performance of himself.”

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Holland joins his “Spider-Man: Far From Home” co-star Jake Gyllenhaal on the list of internet boyfriends in Prada campaigns. (Gyllenhaal is the face of the brand’s Luna Rossa Ocean fragrance.) If you’ve been paying attention, the actor’s involvement in the campaign may have been announced during the film’s press tour: he wore a suit in Prada silk gabardine, a white poplin shirt and black re-nylon tie at the big Los Angeles premiere, styled by Law Roach. Great choices all around!

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Find all the Spring 2022 campaigns that have been released so far in the gallery below.

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